管理视角:论增强思想政治宣传效果

THE VISUAL ANGLE OF MANAGEMENT:ON STRENGTHENING THE RESULT OF IDEOLOGICAL AND POLITICAL PROPAGANDA

获取宣传的正效果,实现宣传效益最大化,是思想政治宣传工作的核心与归宿。当前,思想政治宣传工作受到了严峻挑战,如何增强宣传效果一直是困惑宣传工作者的主要难题,新时期的思想政治宣传应该从管理着眼,追求管理创新,不断探寻增强思想政治宣传效果的另类途径。

It is the core and home of the ideological and political propaganda work to obtain the straight result of propagating and realize propagating benefit to maximization. At present, the ideological and political propaganda work has been challenged severly. It has been a main difficult problem which has puzzled propagandists all the time how to strengthen the result of propagating. For the ideological and political propaganda we should have management in mind, pursue the management innovation and constantly seek the good result in a different way.