项目管理在房产收购中应用与实践

Application and Practice of Project Management in an Acquisition Program

面对激烈的房地产市场竞争,成功的企业三大法宝就是将战略管理、项目管理和基础管理结合起来。战略管理是企业的核心,项目管理是企业的战略管理与基础管理的纽带。以外资公司参与中国市场商务烂尾楼的收购为背景,分析了项目管理在收购项目中重要作用,以及房产收购业的发展前景。

Towards fierce marketing competition, there are three talismans in the success of enterprises, which combines strategy, project and foundation related with management. Strategy management is enterprise＇s core, and also project management is the link between strategy plan and foundation management. With the background of acquisition participated by foreign companies in depression building, the paper reveals that project management plays very important role in acquisition project, and also gives an expectation for future in real estate acquisition field.