电子商务模式下的网络营销渠道

Network Distribution Channel under Electronic Commerce Mode

电子商务具有营销成本低、经营规模不受限制、支付手段高度电子化、便于收集和管理客户信息等特点。在电子商务条件下,网络整合营销、“软营销”和网络直复营销等理论为网络营销渠道的建立和创新奠定了基础。

Electronic commerce is featured by low cost, no limitation of scale, electronic payment and easy collection and management of customer information. Under electronic commerce, the theories, such as network integrated distribution, soft distribution and network direct distribution, are the foundation for establishing and creation of network distribution channels.