摘要
运用企业战略及市场营销理论从三个层面对固定电话运营商的3G发展战略、竞争战略及经营策略的具体实施进行分析。作为3G时代的全业务运营商,中国固定电话运营商具备了向综合业务提供商转型的条件,在这一过程中应协调好固定业务和移动业务的关系,根据自身特点制定有效的市场经营策略。特别强调3G时代固定电话运营商应注重固定移动的融合(FMC),提升竞争优势。
the atuthor uses strategies theory and marketing theory,analyses fixed phone carriesr business strategies from three administrative levels,these are：development strategy,competition strategy and exercisable husiness strategies,In the end the author specially emphasizes the fixed phone earriers should pay atlention to the Fixed Mobility Convergence （FMC） ,through that they eould upgrade their competition predominance.
