电子商务环境下逆向物流的实施

The Application of Reverse Logistics Under the Circumstances of E-commerce

逆向物流是物流管理的一个新领域,已经引起了理论界和企业界越来越多的关注。逆向物流可以降低企业生产成本,提高顾客满意度,并最终提升企业竞争力,这对我国企业实践具有重要意义。本文围绕电子商务环境下的逆向物流的含义、作用,阐述了逆向物流的形成原因,现实物流管理中存在的问题。最后,讨论了逆向物流对我国企业发展的启示。

As a mew foeld in logistics management,reverse logistics has attracted more and more attention in the circle of business and theory.It has so many advantages as reducing production costs,incrensing eustomers＇ degree of satisfaction and enhancing competitive ability of companies which are of great significance to our business practices.This article discusses the meaning and role of reverse logistics,explains the reason for its development and the problems that exist in our management reality.Finally,it involves in talking about its inspiration on our companies.