摘要
客户满意度在不同的行业与企业有着不同的定义,其评价标准也难以确定。本文应用多级模糊评价方法对客户满意度进行评价。可保证定性指标向定量的科学转化,方便地应用于实际工作中,使评价具有科学性和合理性。
The client degrce of satisfaction has different definition if different industry and enterprise,therefore the standard of evaluation is difficult to ascertain.The multilevel fuzzy evaluation method is employed to solve client degree of sutisfaction problems.That methods ensure the index change to fixed direction in science.It makes them in eveluation in actual work easily.It makes evaluation have scientificness and rationality.
出处
《物流科技》
2005年第11期57-60,共4页
Logistics Sci-Tech
关键词
客户满意度
指标体系
模糊综合评价
client degree of satisfaction
index system
fuzzy comprehensive evaluation
