东风公司汽车零部件企业营销战略研究

Research on Market Strategies Adopted by Dongfeng Auto Parts Companies

从东风公司汽车零部件企业的市场环境、企业自身的优势和劣势入手,论述了东风公司零部件企业在现阶段应采取的主要市场营销战略。

Starting with the market environment faced with by Dongfeng auto parts companies, its advantages and its inferior position, based on the analysis, the market strategies for the companies＇ present and future development are discussed.