对外旅游服务语言交际的环境与策略

The Language Environment and Strategy of Inbound Travel Service Communication

对外旅游服务语言交际是一种跨文化交际行为,其语言使用策略受到行为环境的制约。文章从对象、目的、职业性角色和语境状况四个方面论证了语言顺应理论是对外旅游服务这一文化和经济活动的本质要求。

The language communication of inbound travel service is a kind of intercultural communication activity. Its language pragmatic strategy is limited with the action environment. This thesis researches its opponent, aim, vocational role and language context, to illuminate that the linguistic adaptation theory is the essential requirement of this cultural and economic action.