摘要
根据欧睿信息咨询（Euromonitor International）的最新调研结果，西欧2004年的冰淇淋销售额为203亿美元，相比前一年下降了0.4％。导致销售额增长停滞的几个主要因素有：需求的成熟、饮食习惯问题的顾虑以及来自杂货店渠道的自有品牌的竞争。
According to the latest finding of information consultation of Euromonitor International, as many own brand manufacturers concentrate on the production of the traditional properties ice cream more and more, the West European manufacturers decide to introduce new product series, mix and put up different flavors in order to stress the difference of the top-grade ice cream. To consumers expecting much, they hope to try the new mouth-feel, and can afford the higher price of more exquisite products too.
出处
《中国食品工业》
2005年第9期38-39,共2页
China Food Industry
