摘要
本文用结构方程模型,研究了关系营销理论中的关系维度可能对第三方物流绩效的影响,并对应用关系营销理论的第三方物流绩效进行了充分的分析,最后为第三方物流提供方指出应该努力的方向。
This paper, based on some relationship dimensions of relationship marketing theory , using structural equation model, builds and analysis the achievement evaluation of TPL that focuses on potential linkages between relationship dimensions and logistical performance. The conclusion provides some way for TPL provider to improve their performance.
出处
《机电产品开发与创新》
2005年第5期22-24,共3页
Development & Innovation of Machinery & Electrical Products
基金
国家自然科学基金项目(70072039)
天津市自然科学基金项目(013605411)
关键词
关系营销
第三方物流
结构方程模型
绩效评价与分析
Relationship Marketing
Third-Party Logistics
Structural Equations Modeling
Achievement Evaluation and Analysis
