丹麦企业——格兰富集团的战略管理案例研究

A Case Research on Danmark Company——Grundfos Group Strategy Management

企业经营的成败,主要取决于企业战略的选择和实施。本文以一个世界级的丹麦企业——格兰富集团的发展为例,通过系统地分析格兰富集团的战略构成及其对该公司持续发展的决定作用,揭示出企业持续发展的决定因素就在于能否成功地制定和实施着眼于未来的企业战略。基于案例分析,本文得出几点有益于我国企业持续发展的启示。

Business Strategy decides business failures or success. Taking a Danmark Company Grundfos Group as a case, through analyzing its strategy structure and effects systematically, This paper gives a point of view that the mainly factors to decide business failures or success are weather a business makes strategies seeing on future and carries them into force. Based the case analyzing, the paper tries to give some enlightens to china businesses bow to realize sustainable develonment.