摘要
物流企业是服务型企业,客户满意是企业持续发展的动力源泉。从物流管理的客户服务的内容入手,论述了物流管理如何满足客户需求,以及物流管理对提升客户满意度的贡献。
Logistic enterprises are service-offering enterprises, while customer＇s satisfaction is the source of energy for enterprises＇ sustainable development. This paper expounds on how to satisfy customers＇ demands in logistic management based on the contents of the services provided by logistic management for customers, and on the contributions made by logistic management to the promotion of customers＇ satisfaction.
出处
《重庆工学院学报》
2005年第9期49-51,共3页
Journal of Chongqing Institute of Technology
关键词
客户满意
物流管理
市场营销
customer satisfaction
logistic management
marketing
