浅谈中国医药企业电子商务的应用及启示

On the Application of Electronic Business in Medical Enterprises

分析了药品销售的流程,指出了药品销售适合采用电子商务方式,论述了医药企业电子商务的发展潜力及必然趋势。从我国医药行业实际开展电子商务的状况入手,分析存在的问题,提出对策。

This paper analyzes the process of medicine sales, points out that electronic business can be applied to medicine sales, expounds on the developing potentials and the inevitability of electronic business for medical enterprises, and puts forward some countermeasures for the problems existing in the application of electronic business in medical enterprises.