市场营销专业实践教学体系的构建

Constructing of Marketing Major Practice Teaching System

实践能力在市场营销专业学生的整体素质中占有非常重要的地位。如何加强实践能力的培养,使学生在学习中不仅掌握扎实的理论知识,又具备较强的实践能力,是每一个有市场营销专业的高职院校必须思考的问题。文中就市场营销专业“全真”实践教学体系的构建与实施进行了简要分析。

Practical ability occupies very important position for students of market major. How to stress its training to make student not only master deep theory knowledge but have strong practice ability is a necessary thinking problem for college offering marketing major. All real practical teaching system construction and conduction for marketing major are discussed briefly in the paper.