论平面广告版面中的三维空间构成

The Formation of Three-dimensional Space on Plane Advertisement Layout

在平面广告中,版面设计最终目的是:使版面产生清晰的条理性,用悦目的组织来突出主题,达成最佳的诉求效果。我们可以通过对版面的三维空间层次的把握和运用来达到这个目的。本文借助版面设计中的比例关系的空间层次、位置关系的空间层次、黑白灰关系的空间层次、动静关系、图像肌理关系产生的空间层次,论述了如何营造平面广告版面设计中的三维空间构成的方法与技巧。

In plane advertisement, the final purpose of layout design is to have it well-organized and to stress the subject with good-looking organization so as to achieve the best pouring results, which can be realized by holding and using the three-dimensional space in the plane advertisement layout with the aid of the space dimension of proportion relation, the space dimension of position relation, the space dimension of black-white-gray relation and the space dimension of movable-static relation and picture texture relation.