漫谈网络广告

Discussion on On-line Ads

网络广告从1994年到现在已经发展了十余年,走过了它的初级阶段,已经迎来了其发展的快速成长期。文章从网络广告与传统媒体的优势比较、网络广告的形式、网络广告发展的不足与趋势等诸多方面来论述网络广告的发展空间,对网络广告目前的状态和未来发展的方向进行了梳理,旨在更广泛地推荐网络广告这一新兴传播媒介,以引起业界更多的人来关注和支持网络广告的发展。

On-line Ads has born for more than 10 years,now it develops into a period of sound growth. The paper compares the advantages and disadvantages of on-line ads with traditional ones, analyzes the form, the trend and the future of on-line ads. Its aim is to popularize on-line ads and call for more attention and support from all businesses.