商业银行价值链与我国小银行经营策略分析

Strategy Analysis of Value Chain and Management of Small Banks

运用“价值链”思想分析可以看出,我国小银行的价值增值环节中的市场营销、客户服务环节,是小银行提高自身竞争力的“战略环节”。我国小银行如何通过市场营销和为客户提供优质服务来提高自己的核心竞争力?文章认为,当务之急就是要解决市场定位和产品定位问题。

According to the value chain theory,small banks in our country would gain increment by offering perfect services to their customers. To survive in severe competition, small banks should define exactly their position of market and product.