广告英语与新闻英语词汇特点的对比

A Comparative Study on the Vocabulary between Advertising English and News English

广告英语和新闻英语作为信息传播媒介的语言形式,有其独特的语言特点,集中体现在句法结构、词汇运用、修辞手法、文体和语体等诸方面,主要从四个方面对广告英语和新闻英语的词汇特点进行对比研究。

As the language of mass communicative media, advertising English and news English have their own unique features,which can be best analyzed on such levels as sentence structure, vocabulary, rhetorical devices and stylistics etc...This paper aims to make a comparative study of the vocabulary used in advertising English and news English in four parts.