中小企业营销的误区与防范

The Mistaken Idea and Precaution of Marketing of Small and Medium-Sized Enterprises

现在中小企业的发展已经成为经济发展的生力军,为经济发展做出了重大贡献。但也有许多中小企业就象流星一样,昙花一现,只留下往日的辉煌。本文从营销的角度来分析中小企业存在的一些误区及防范措施,希望能够为其发展提供一些借鉴经验。

The development of small and medium-sized enterprises has already become the fresh combatants of economic development now, has made great contribution for economic development. But there are a lot of small and medium-sized enterprises just like meteor, transient, only leave the brilliance in the past. This text analyses some mistaken ideas and precautionary measures that small and medium-sized enterprises exist in terms of marketing, hoping to offer some reference experiences for developing in it.