小企业 大战略

minor enterprises , great stratagem

“大失误是战略,战略错了回力无天…企业的凝聚力和成功主要就来自于这样一个正确的战略,它是企业的发展方向、发展目标、美好的发展愿景。企业无论大小,都应该有自己明确的战略规划。然而在现实中,小企业最大的处境是生存与赚钱,一般都认为没有能力、没有时间甚至没有必要制定清晰的战略规划,即便是生存战略都没有,常常是看一步走一步,随波逐流,导致了现在的“高死亡率”。事实上,企业在发展过程总是充满着难以预计的变数,如果没有明确的战略方向,创业者未能毫不动摇地专注于做自己应该做的事,就很容易陷入日常琐事与困境中不能自拔,最终一事无成,并可能“梳理”出种种外在的失败因素细节原因聊以自慰(有时间总结失败因素,当初何不提升制定正确战略的能力,认真“想”清楚“写”下来企业的发展方向、发展目标,并落实到日常创业行为中?)。因此,每个小企业也要制定清晰的主战略,包括企业的发展方向、发展愿景、发展目标、核心价值观等,以此逐步制定调整市场战略、人才战略、产业战略、空间战略等等职能战略,并以职能战略引导塑造强有力的执行力。

'Big mistakes are the strategies, there is no chance to rescue if the strategy is in the wrong way. The cohesion and the success of the enterprise is mainly attribute to an accurate tactic. Each enterprise should have its specific strategic program no matter how large the size is because the development process of an enterprise is filled with the unpredictable changes. If the pioneer didn 't have the specific strategic direction, he wouldn ' t concentrate on the work he should do firmly and is also prone to be indulged in the trifles and the dilemma, which lead to the failing ending ultimately. minor enterprises , great stratagem how the minor enterprises draft the strategy the core is the acceptation and rejection the substance is the culture all the aspects of the minor enterprises strategy several characteristics of a decent strategy strategic trap of the medium and minor enterprises