摘要
通过对北京奥运会中国文化产业的商机问题的研究,提出了文化产业商机的八点策划思路和五个商机创意理念。为了促进奥运中国文化产业的发展,还必须树立五个观念。
Based on the study of Commercial chances of Chinese cultural industry from Beijing Olympic Games, 8 planning ideas and 5 commercial concepts are presented for commercial chances from cultural industry in this paper. And to promote the development of Chinese cultural industry, 5 concepts must be formed.
出处
《惠州学院学报》
2005年第5期38-43,共6页
Journal of Huizhou University
关键词
北京奥运
文化产业
商机
策划思路
创意思维
Beijing Olympic Games
cultural industry
commercial chances
planning ideas
creative thought
