摘要
体育电视节目深受观众喜爱,然而,我国大部分体育频道在经营上存在困难,体育电视频道的发展对我国体育的产业化有很大影响。通过对体育频道的经营状况进行分析,对我国体育电视媒体的发展提出建议,以促进我国体育产业化发展。
Audiences are keen on the sports TV programmes. But, there are lots of difficulties in the management of sports TV channel. The development of sports TV channel has a serious impact upon industria-lization of our national sports. Through Analysis on the present condition of sports TV channel management in China, this paper give some advices to the reform of sports TV media.
出处
《浙江体育科学》
2005年第6期5-7,共3页
Zhejiang Sport Science
关键词
体育电视频道
经营
媒体
sports TV channel
management
media
