浙江省城镇居民休闲体育消费现状调研

Inquiry about the Current Situation of Sports Relax Consumption of Town/City Citizens in Zhejiang Province

采用问卷调查、文献资料和数理统计等综合方法,分析浙江省城镇居民休闲体育消费现状。结果表明:浙江省城镇居民休闲体育消费水平还是很低,消费结构以实物性体育消费为主,但随着收入水平的提高,实物消费逐步转向信息消费品和参与消费的趋势。活动场所、运动伙伴和闲暇时间、经济收入及体育消费观念等因素是影响休闲体育消费的主要因素。

By using the method of questionnaire , documentary material and mathematical statistics, this article analyzes the present conditions of sports relax consumption of town/city citizens in Zhejiang Province , The result shows that the level of Sports relax Consumption of town/city citizens is low, The structure of sports consumption is mainly on the kinds of substantiality sports relax consumption , as the improvement of the economic income level, consumption gratually changed by the information consumption and assistent consumption , Sports place, the partner , free time, economic revenue and Consumption concept are the main factors to influence sports relax consumption of town/city citizens in Zhejiang Province.