论大众体育运行的公共治理:内涵、基础及实现途径

Public governance of running basic for mass sports:its connotation,basis and means

大众体育公共治理的运行基础是建立有效的体育社会化的组织结构、运行机制和运行模式。研究认为:现阶段应优先确立政府的主导作用,积极拓展新型消费与消费服务的供给领域,积极培育大众体育市场,健全城镇社区的体育组织管理体系。当前体育社会化的发展要克服传统体育的运行模式,关键的问题是建立政府、社会、企业三位一体的社会体育治理结构。政府应该从管理经济、社会、环境领域的全部公共事务,转变为提供基础性的公共物品和服务,尽快发展一些功能健全的行业协会,使之成为承担政府下放的社会职能的载体。在此基础上提出了:强化政府公共职能,变革体育管理体制,优化社会体育资源配置;形成以社会大众为对象的多样化体育服务网络;调整体育产业结构,推动传统体育产业向服务业转移以及服务结构、服务项目及服务方式创新等构建内容,以进一步适应社会转型和体育体制的改革发展。

By using the methods of investigation, documentary and mathematical statistics, this paper analyzed the constructing model of the sociality for mass sports in running basic and connotation return. The result showed that the key factors were to running basic the mass sports setting up effective of organize structure, running mechanism and running pattern for socialization of physical education. The contents are as follows： 1. It is to establish action leading for governments; 2. the new consumption is to expanding and providing; 3. the mass sports market of cultivating; 4. taking the sanity system of municipal social-area sports. At the same time, the key facts are the structure of building the government, society and business enterprise for mass sports.