广告语言文明与守法意识

Advertisement Language Civility and Law-abiding Consciousness

广告语言是广告的核心,它不仅要宣传产品,也应成为传播文明的手段。语言文明和守法是广告宣传要注意的一个问题的两个方面。语言不当的广告包括不文明广告、虚假广告和侵权广告等。广告语言文明与守法是社会主义精神文明和法制建设的重要内容,加强广告语言文明教育,增强文明的意识,加强广告发布的管理和检查监督都是十分必要的。

Advertisement language is the dizes products but is also means of spreading core of advertisements, and it not only propagan-civilization. The two sides that should pay attention to in advertisement propaganda are language civility and law-abiding consciousness. Improper language advertisements include incivil, fake and right-violating ones. Language civility and law-abiding are very, important in the construction of spiritual civility and legal system building and it is necessary to strengthen advertisement civility education,increase civility consciousness and pay more attention to the administration, examination and supervision of advertisement release.