湖南省大中学生体育消费需求的比较研究

The Comparative Analysis on Athletic Consumption of Secondary School and College Students in Hunan Province

以问卷调查获得数据为主要依据,对湖南省大中学生体育消费需求及影响因素进行了归纳、分析和研究,揭示了大中学生体育消费需求的特点及趋势,为体育产业开发与经营者的科学决策提供依据.

This paper is an attempt to study and conclude the demands for athletic consumption of secondary school and college stu- dents in Hunan province. According to the data inquired from the public survey, the author also analyzes some factors affecting this phenomena. It puts forwards some valuable viewpoints about the characteristics and the trend of athletic consumption development among the secondary school and college students, which may make contribution to the growth of athletic industry and its decision - making manger.