摘要
结合我国乳品行业的现状,以武汉扬子江乳业有限公司为例,在SWOT分析的基础上,对区域性乳品企业所应采取的营销策略进行了探讨。
Connecting with the current situation of the dairy industry in our country, and taking Wuhan Yangtze River Dairy Co. Ltd as an example, this paper probes into the marketing tactics that should be taken in the regional dairy enterprises based on the SWOT analysis.
出处
《科技情报开发与经济》
2005年第21期123-124,共2页
Sci-Tech Information Development & Economy
关键词
SWOT分析
营销策略
乳品企业
SWOT analysis
marketing tactics
dairy enterprises
