浅析中国零售业现状及前景

Analysis on the Present Situation and Foreground of Chinese Retail Business

分析了外资零售企业的到来对中国零售市场及企业带来的正面影响与负面效应,根据中国零售业的现状,指出了本土企业及零售市场所面临的机遇和挑战,并预测了其发展前景。

This paper analyzes on the positive and negative influences of the arrival of the foreign retail enterprises on Chinese retailing market and enterprises, and based on the present situation of Chinese retail business, points out the opportunities and challenges that the domestic retail enterprises face, and forecasts the developing prospect of China retail business.