中国出版业要走自我生长多元发展之路

China＇s Publishing Industry Need Go a Way of Self- growth and Multi - development

本文客观地分析了入世后我们要面临的世界媒介巨头的挑战，提出了出版业如何科学面对“国际强人”的任务，指出了我国出版业应借鉴国外传媒出版业大公司成功经验，充分发挥我国出版优势，走“自我生长多元发展”

The thesis analyzes the challenges faced with China＇s publishing industry, which are brought by world medium magnate after China entering WTO, and put forward some suggestions to face these challenges for publishing industry. Author suggests china＇s publishing industry should use the successful experiences of world medium magnate for reference, exert our advantages and go a way of self - growth and multi-development.