摘要
研究了房地产产品附加值在区位、造势、概念、文化服务等方面与其他产品相比所具有的显著的行业特点.分析了心理行为细分、主题概念、房地产文化、打造品牌、服务、营销等酿造房地产的附加值的方式.
By comparing to other products, this paper studies the real estate＇ s added value which has prominent trade characteristics. And analyses the ways in which showed in position, powermaking, concept, culture and service, the real estate＇s added value can be made by classitying it into theme concept, real estate culture brand- making, service, sales etc. by means of psycholongical behavior.
出处
《琼州大学学报》
2005年第5期93-96,共4页
Journal of Qiongzhou University
关键词
房地产
附加值
造势
酿造
real estate
added value
making brands
making a show of power
