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多元化:做能做可做的事——未上市石油企业多元化发展战略反思

Temptation of diversification
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摘要 在综合分析的基础上识别自身的核心竞争能力和比较优势,这是从事多元发展成功的前提。做能做可做的事,就是该做的事,多元化战略才有成功的可能。 It is a major tendency for oil companies to return to their main line. Many transnational companies have sold those businesses that have no direct relation with their main line, which are emphasized most at present. After reorganization of oil enterprises in China, those not listed on a stock exchange have to reconsider their business if they want to survive, because major businesses concerning oil and natural gas have been put under the listed companies' control leaving redundant personnel there. Diversification that is now considered as a development strategy for its survival and future development has once been an effective way to reposit those redundant personnel of oil industry. Some oil companies construct projects that are of little practical value, which bring difficulties to them and thereby force them to try limited diversification and do business related to oil industry for the purpose of doing what they can.
作者 罗平
出处 《中国石油企业》 2005年第10期50-52,共3页 China Petroleum Enterprise
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