摘要
商品陈列是超级市场销售的基本技术之一,如果运用得好会大大地提高销售量。但商品陈列只有适应消费者的心理特性,才能更好地发挥其心理效力,促进商品的销售。所以只有从分析消费者对商品陈列的心理需求入手,了解目前超市商品陈列存在的问题,才能对如何进行超级市场的商品陈列提出建议。
commodity display is an essential technique in supermarket management,which will improve the sale if well used. However, the force of it can only be developed when it is arranged according to consumer psychology. This paper points out some existing problems in supemarket display based on an analysis of consumer psychological needs and puts forward sane suggestions on how to meet such needs.
出处
《哈尔滨商业大学学报（社会科学版）》
2005年第6期88-90,共3页
Journal of Harbin University of Commerce:Social Science Edition
关键词
商品陈列
心理需求
问题
心理艺术
commodity display
psychological need
problem
psychological art
