用CRM思想推进铁路的信息化进程

CRM将客户关系放在提高企业竞争力的核心位置,是企业信息化不可或缺的一部分。本文主要介绍了中国铁路的信息化进程,探讨CRM应用于中国铁路的必要性和可能出现的问题,并提出建议。

Client is the focus of CRM. An enterprise must put the client relationship as one part of core competition capability and CRM is an indispensable part of its informationization. Chinese railway＇s informationization is briefly introduced and the necessity and potential problems of applying CRM in Chinese railway is discussed.