市场创新的资源配置战略分析

The Strategies of Resource Allocation for Market Innovation

在市场经济条件下,市场是企业的根本,市场创新是企业赖以生存和发展的生命之源。由于企业资源的有限性和支配资源能力的有限性,企业在市场创新过程中必须合理配置资源。结合企业在同行业中的地位,在成功的关键上集中配置资源,积累能力,获得不可替代的优势,实现市场创新的目的。

Under the conditions of market-oriented economy,market is the fundation of an enterprise, while market innovation is the source for an enterprise＇ s existence and development. Because of the limitedness of an enterprise＇ s resources and that of the ability to allocate resources,the enterprises must allocate resources effectively in the process of market innovation. Considering the enterprise＇s position among enterprises of the same trade, concentrative resources allocation and ability cumulation can help to obtain un-substitutive advantages and realize market innovation.