《新闻报》差异化竞争策略对当今报业竞争的启示

Enlightenment on Newspaper Competition of Xinwen Bao'S Strategy of Discrepancy Competition

历史上著名的《新闻报》在与实力强大的《申报》竞争中取得巨大成功,其主要原因是定位精准,实行差异化竞争。重温《新闻报》的成功之路,对当今的报业竞争不无裨益。

From the last period of the 19th century to the earlier 20th century, the famous Xinwen Bao achieved great success in the competition with its powerful opponent Shen Bao. The precise positioning of its market and readers as well as implementing discrepancy competition attributed to its success. A review of its success is beneficial to modern newspapers＇ competition.