大众文化视野下现代体育价值的重构

Reconstruction of modern sports value from the perspective of mass culture

通过对工业文明影响下现代体育特点的探讨,提出了现代体育所具有的大众文化的特点,包括视觉化的体育文本、精英与大众的消解、体育发展的商业化驱动力。在此基础上论述现代体育价值重构的意义和内容。

By probing into the characteristics of modem sports under the influence of industrial civilization, the author put forward the characteristics of mass culture own by modem sports, including visualized sports text, elimination of difference between elite and public,and commercialized driving power for the development of sports. Based on the said analysis,the author expatiated on the meaning and contents of the reconstruction of modem sports value.