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Web挖掘应用研究 被引量:5

Research on Applications of Web Mining Technology
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摘要 随着互联网的广泛应用,利用数据挖掘技术对Web中的信息进行深度分析成为研究的热点。本文在对国内外Web挖掘应用最新成果研究的基础上,从个人和企业的实际应用出发介绍数据挖掘技术在Web中的各种应用,并以电子商务网站的Web挖掘为实例,详细介绍了如何在Web中利用数据挖掘技术获取企业或个人所需的信息。 As we move into the Internet era, the use of data mining technology to analyze information on the Web has become a hot spot for research. Based on the latest research achievements about the applications of Web mining technologies at home and abroad, and starting from the practical applications of individuals and enterprises, this paper de- scribes various applications of data mining technologies on the Web, and taking Web mining technologies in e-commerce as an example, gives a detailed description of how to use data mining technologies to acquire information needed by the individual and the enterprise on the Web.
出处 《情报理论与实践》 CSSCI 北大核心 2005年第6期651-655,共5页 Information Studies:Theory & Application
关键词 WEB 数据挖掘 电子商务 个性化信息服务 Web data mining e-commerce individual information service
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