双龙风景区国内游客市场结构分析

Analysis on Domestic Tourism Market Structure of Shuanglong National Park

在国内游客随机抽样调查的基础上,分析了双龙风景区国内游客市场结构。得出双龙风景区国内游客的客源地构成,目标市场和市场开拓的方向;国内游客的社会经济特征和市场发展趋势;国内游客在风景区的旅游目的、喜好、逗留时间和消费水平;游客对风景区的旅游体验、评价以及目前风景区存在的主要问题。

Based on random sampling survey, the paper analyzed the domestic tourism market structure and achieved some conclusion for Shuanglong National Park. The tourists living cities or provinces, the target market, and the orientation to widen market area of Shuanglong National Park were pointed out by the paper. The paper also achieved the tourist＇ s social - economic characteristic and the market developing tendency, the tourist＇s traveling intention, favor, staying time and expenditure level, the tourist＇s traveling experience, evaluation and problems for Shuanglong National Park.