摘要
自主品牌是一个企业及其产品的综合体,它涵盖了企业的创新能力、企业管理,市场定位,营销服务等多个方面的综合特征。上海乃至中国的企业要在国际市场上具有竞争力,做好做强做响自主品牌是唯一的选择、
Independent brand is the synthesis of an enterprise and its products, including such characteristics as tile innovation ability, business administration, market orientation, marketing service of enterprises, etc. The only way of the enterprise of Shanghai, even China to be competitive in the international market, is to promote the independent brand strongly.
出处
《国际商业技术》
2005年第6期20-22,共3页
International Business & Technology