摘要
好的品牌在实践中兑现对消费者的承诺，换来消费者对品牌的信任。作为市场竞争的产物，品牌为企业创造的无形资产占其市值的比重越来越大，不仅是企业的象征，更成为全球的财富。
The author puts forward his opinions and suggestions on the two important issues raised by the current fact of the foreign capital entering into the commercial field in China.
出处
《国际商业技术》
2005年第6期28-29,共2页
International Business & Technology
