品牌的公益赞助战略

公益行为虽然不能直接带来产品的销售．但长远地看，它会改变人们对企业的看法．间接地促进品牌的声誉、形象以及销售等。美国一项对469家不同行业的公司的调查表明：资产、销售、投资回报率均与社会公益成绩有着不同程度的正比关系。

Although the commonweal activities do not contribute to the sales directly, from long-term scale, it will change the attitude of people towards the enterprise, facilitating the reputation, the image and the sales of the brand indirectly. According to the survey of USA on the 469 companies of different industries, there is the direct ratio between the assets, sales, investment return rate and the performance of the social commonweal.