摘要
援引SMH品牌的故事，提出了三枪品牌金字塔的战略模型．指出了高端、低端和主体品牌在未来一段时间的战略重点。同时、对如何构筑三抢品牌金字塔的8个关键问题进行了剖析，提出了对策。
By invoking the story of SMH, the author brings forward the strategic model of THREE GUN brand pyramid, indicating the emphasis of top-grade brand, low-end brand and principle brand in the future. Meanwhile, the article analyzes the eight key issues on how to build the THREE GUN brand pyramid, accordingly putting forth the counter measures.
出处
《国际商业技术》
2005年第6期42-45,共4页
International Business & Technology
关键词
上海三枪有限公司
品牌形象
中国
消费需求
产品质量
市场竞争
THREE GUN, SWATCH, brand, pyramid, strategy of differentia,resource integration, teamwork operation
