摘要
前景理论是近几十年来一个优秀的关于风险下决策的描述性模型,它的出现是对预期效用理论的一个挑战,甚至可以说是对预期效用理论的一个替代。文章对自1979年前景理论诞生以来有关前景理论的突出研究作了综述,并对现有的研究现状作了简单的评价。
Prospect theory is a very successful descriptive model about decision making under risk during recent several decades, it challenges the expected utility theory to fight, and even can substitute it. This paper is a summarization about prospect theory since its naissance in 1979, and also makes some simple comments about these existent study.
出处
《企业技术开发》
2005年第12期71-73,共3页
Technological Development of Enterprise
关键词
前景理论
综述
描述性模型
prospect theory
summarization
descriptive model
