我国外经贸活动与企业国际营销障碍分析研究

A Study on the Obstacles to the Development of Our Foreign Trade and International Marketing

近年来我国外经贸活动与企业国际营销所遇障碍日益突出和显现,对此我们应给予高度的重视和认真分析、研究,并寻找有效途径加以解决。其主要途径是:加强东西方文化的交流与沟通,建立、健全对外经济法律、法规和专业协会,规范我国企业国际营销的行为,增强我国企业国际营销的文化适应能力。

The obstacles to the development of our foreign trade and international marketing are getting more and more conspicuous. We should pay great attention to these obstacles, analyze and study them carefully to seek effective solutions to remove them. The solutions the author proposes here are ：enhancing cultural exchanges with foreign countries;establishing and amplifying system of special organs, laws and regulations concerning foreign trade, regulating the international marketing activities of our enterprises;and increasing our enterprises＇ ability of acculturation in international marketing.