摘要
旅游地形象是吸引和招徕旅游者,提高旅游地竞争力的重要因素.准确的形象定位直接决定着旅游地的可持续发展.在分析目前青岛旅游形象的缺陷和不足以及青岛旅游市场需求、旅游供给以及替代性竞争对手的基础上,对青岛旅游形象再定位进行了研究.
Proper image is the main factor of attracting tourists and improving competitive force for tourist destination, and also is the decisive way to obtain tourist destination sustainable development. On the ground of the analyses on the deficiency of tourist destination image of Qingdao and tourist demand, tourism supply, and ahernative competitors, this paper tries to reposition tourist destination image of Qingdao.
出处
《山东师范大学学报（自然科学版）》
CAS
2005年第4期68-70,共3页
Journal of Shandong Normal University(Natural Science)
基金
山东省半岛城市群旅游业发展的系统研究(03CJJ09)
关键词
旅游地形象
形象再定位
青岛
tourist destination image
image repositioning
Qingdao
