都市自驾车旅游市场需求特征研究——以长沙市为例

The Characteristics of Market Demand for City Self-Driving Tour with the Case of Changsha City

自驾车旅游这一新兴方式的蓬勃发展引起了政府和大量企业的注意,大力开发的措施和投资项目纷纷出台。本文采用问卷调查的方式,以长沙市有车族为对象,对这一市场进行研究。案例分析结果表明此市场人群集中度高,旅游行为成熟;回归自然倾向明显,运动休闲旅游活动是其偏好的类型;在空间上自驾车旅游的边缘色彩浓厚;而目前缺乏时间和安全感成为了阻碍此市场出游的最大障碍。

In recent years, the development of aelf- driving tour attracts the attention of the government and enterprises, and many steps and investment projects are put forward. The article, by the means of sample survey, probes into Changsha city market. According to the data analysis, the author draws the following conclusions： the market is convergent and the tourism behavior is mature; they prefer to go back to the nature and like sports activities; the verge tourism is the obvious space characteristic; the self- travel way with whole family needs different development steps and the absence of time and safety are the mainly restrictive factors.