论新闻传媒在构建和谐社会中的使命与作为

Analysis of the Mission and the Function of the News Media in Seting up A Harmonious Society

以巨变的时代为宏观视野,从社会利益诉求的多元化博弈、媒介技术的开放性、生活方式的休闲走势、主流话语面临的挑战、文化认同与传承的危机等方面,推论新闻传媒在构建社会主义和谐社会中负有重要的历史使命。以此为逻辑起点,提出了具体操作的路径:新闻传媒应提高舆论引导水平,主动融汇网络化公共通道,整合新闻舆论监督从而扩张其效力。以谈话节目、公共新闻和媒介活动等蕴含人文关怀的传播样式为例,探讨新闻传媒为构建和谐社会出力的取向与空间。同时,其有效作为、不辱使命的实现程度还取决于新闻传媒是否内外兼修、创造和谐优化的媒介生态环境。

From the diversified benefits claim, the openning medium technology, the recreational trend of the life style, the challenge of essential words , the crisis of the cultural identity and inheritance, this paper that infers the news media will play an important role in seting up the socialist harmonious society. The news media should raise level of leading public opinion, actively transmit public passage by networks, integrate public opinion and carry it into effect, and innovate the patterns of media content. Valid conduct and actions depend on the inner and outer cultivation of the news media, and the constuction of the harmonious medium environment.