论品牌与规模效益的关系

On Relationship between Brand and Scale Performance

通过定量与定性分析相结合的方式,从品牌的评价要素美誉度和知名度入手,分析了规模效益的类型对品牌大小的制约,力求揭示品牌与规模效益的关系.

By passing the fixed amotmt and way that qualitative analysis combine together, the paper is roughly to the brand size system from the evaluation main factor good reputation a type for with popularity commencing, analyzes scale performance of the brand, annotmces the relationship between public the brand and the relation of the scale performance.