品牌文化与品牌价值

CULTURE AND VALUE OF BRAND

在品牌引导消费的时代，一条游戏规则已经得到了经营者的普遍认可：谁掌控了品牌优势，谁就抢占了市场的制高点，拥有了主动权。Cucci、Giorgio Armani、Christian Dior，Louis Vuitton等国际一线品牌纷纷落户中国凭借积淀百年的品牌文化打动了中国消费者的心，瓜分着充满生机，不断升级的中国消费市场。

In the age of brand leading consumption, the operators accepted a business game generally： who has brand advantage and who will be in charge of market and initiation. With the long history of international famous brand Gucci, Giorgio Armani, Christian Dior and Louis Vuitton coming into China, they are updating in Chinese market more and more rapidly. Facing the furious competition, what is for the Chinese brand？ How can we promote our brand and occupy our own market？ How can our brand enter the international market？ Can we find “Made in China” in the international fashion industry？