摘要
中国防寒服龙头企业——“波司登”依靠自主品牌和自营渠道,成功抢滩美国市场。波司登纽约分公司成立不足三年,营业总额达8000万美元。扬名美国东部地区,波司登羽绒服是中国首个以自主品牌进军欧洲市场的服装品牌。
Bosideng, which is the leading enterprise in down wear, de pends on its own brand and business way and sucoessfully occupied American market.Bosideng New York branch has set up for less than 3 years,but it got the sum of S80 million and is famous in the east area of America.
出处
《服装设计师》
2005年第10期25-25,共1页
Fashion China